The Rolex Submariner 116610LV, affectionately known as the "Hulk" due to its vibrant green ceramic bezel, holds a special place in the hearts of watch enthusiasts. Its striking appearance, robust build, and legendary Rolex reliability made it a highly sought-after timepiece. However, this iconic watch met its untimely end in late 2020, marking a significant moment in Rolex history and leaving many collectors both heartbroken and scrambling to secure one before prices skyrocketed. The discontinuation, announced alongside a sweeping update to the entire Submariner line, was a surprise move by Rolex, coming in the wake of the COVID-19 pandemic and a period of significant market disruption.
Rolex 116610LV Hulk Discontinued: A Sudden Farewell
The news of the Rolex 116610LV Hulk's discontinuation sent ripples through the watch collecting community. It was a sudden and unexpected announcement, leaving many wondering about Rolex's motivations. While Rolex rarely offers public explanations for its product decisions, the timing suggests a strategic shift in their Submariner lineup. The release coincided with the overall resizing of the entire Submariner range from 40mm to 41mm, a change that affected both the classic black bezel models and the Hulk itself. This move, while seemingly minor, represented a significant change for a watch known for its precise dimensions and legacy design. The 1mm increase, although subtle on paper, made a noticeable difference on the wrist, altering the proportions and feel of the watch.
The discontinuation wasn’t simply a matter of resizing; it was a complete replacement. The Hulk was not merely updated; it was effectively retired, replaced by a watch that, while sharing some DNA, possesses a distinct character. This new model, often dubbed the "Starbucks" Submariner due to its two-tone green and black bezel, represents a significant departure from the Hulk's solid, monochromatic green aesthetic.
Rolex Submariner Ref 116610LV: A Legacy of Green
The Rolex Submariner ref 116610LV, the official designation for the Hulk, is more than just a watch; it's a symbol. Its vibrant green ceramic bezel, a relatively new material in high-end watchmaking when it debuted, was a bold departure from the traditional black. The deep, saturated green was remarkably resistant to fading and scratching, a testament to Rolex's commitment to quality and durability. Coupled with the iconic Submariner case, its robust construction, and the legendary Calibre 3135 movement, the Hulk quickly established itself as a modern classic.
Its popularity wasn't just about aesthetics. The Hulk represented a confluence of factors: the enduring appeal of the Submariner, the novelty of the green ceramic bezel, and the limited availability that fuelled demand. These factors combined to create a perfect storm, driving prices well beyond the original retail value even before its official discontinuation.
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